Tell to Win by Peter Guber

Tony Hsieh is the author of bestsellers The New York Times to provide happiness and CEO of Zappos.com, Inc.
In less than 10 years, Zappos no sales in 1999 to over one billion dollars in gross merchandise has increased each year. Our philosophy is more money that would otherwise be spent on paid advertising or marketing and paid, rather than investing in customer service and satisfaction to have and let our customers do the marketing for us by word of mouth mouth.
In other words, we're really in the business of memories.
From an early age, Peter Guber seems to understand intuitively what I gradually learned on my business plan to make the business more profitable, personal relationships, emotional (referring internally as "PEC" on Zappos) is customers. Say you win, Guber shows how we tell stories - about our company, our products and us - is the emotional reaction and generate word of mouth to hunt people.
The book contains many examples and instructions for removal, as a story is created and delivered. When reading the book, I always carried a copy of the book to keep for a while because a lot of stories in the book have generated new ideas to improve our activities Zappos.
I hope this book inspires you to create your "Never Ending Story", his own company to the next level.
Publishers Weekly Ex-president of Sony Pictures and current CEO of Mandalay Entertainment Group, shows how powerful storytelling Guber about yourself or your product, the best tool to connect, to catch the listener and close the deal. I live with anecdotes and easy to read, the author says he has seen and learned in Hollywood, and how his famous friends, Bill Clinton, the Dalai Lama, Arianna Huffington, Nelson Mandela, and Frank Sinatra was impressed by the power of a story well done or a complaint. Celebrity name-dropping adds shine to very low bids Guber how he asks the reader to the power of metaphor in the story of the nave of a ground beam or in the countryside, he calls Michael Jackson taught her about the drama of what it was a python slowly stalk a defenseless mouse, and as a singer of KISS, Gene Simmons, the son of Holocaust survivors, was used its history, ambition and the commercial strategy of fuel. This valuable and inspiring book will help readers to a story authentic and meaningful offer to clients, colleagues or potential clients.